Benefits of Paperboard

Why Paperboard?

Paperboard packaging has a long list of customer benefits including versatility, stackability,billboard effect and retailer and consumer appeal. It also helps to meet retailer guidelines for life cycle accountability. You’ll be able to add up benefits from each of the “7Rs” (Remove,Reduce,Reuse,Renew,Recycle,Revenue,Read), as well as the R of Regeneration. Using paperboard packaging helps give landowners the incentive to regenerate forestlands and manage them in an environmentally responsible manner.

Consumer Appeal

A Recent Independent study by paperimpact found that 93 percent of consumers agree that paper-based packaging and labels are more environmentally friendly than alternative substrates. Other reasons for paper preference included higher level of convenience, more pleasant to handle and touch, and the way it makes products more attractive. Paper packaging is also perceived as adding status to a brand. When asked which product they would buy if they saw the same product packaged in both paper and plastic, 87 percent of consumers surveyed said they would choose the one packaged in paper.

Another study, conducted by the Glass Packaging Institute (GPI) in April 2010, found that U.S. consumers rated paper and glass packaging as best for the environment, while 61 percent of respondents believe plastic bottles or containers are the biggest source of environmental pollution.

Earth Appeal

Paperboard begins and ends its life in ways that are friendly to the environment. Trees grown for use as paper are re-planted, and according to the American Forest & Paper Association (AF&PA), the private landowners who supply more than 90 percent of the wood harvested in the U.S. plant about four million trees each day. These forests are being managed responsibly for the greatest environmental benefits. Furthermore, the forest products industry generates more renewable energy than any other U.S. industry and 90 percent of the water used in paper manufacturing is returned to the environment after treatment. The remaining water is in the paperboard produced and in the process evaporation.